Beauty Brands using Augmented Reality | University Work

Beauty brands are merging the real world and the digital world which is becoming a popular trend among a number of big beauty brands. If your looking for a new lipstick then theres no need to trek to your local Debenhams because the Urban Decay Vice Lipstick app has you sorted. You are able to take a picture of yourself and you can try on all their different lipstick shades.

 Photo: UrbaDecayCosmetics on Instagram

By Urban Decay using augmented reality it helps them understand what their consumers like and dislike in the terms of colours. It is also a great marketing tool for Urban Decay as it helps them to promote the range of lipsticks whilst also engaging with consumers in a new and different way. The app also allows you to post pictures of yourself wearing the lipstick and allows your friends to vote as to which one is their favourite. This is another way in which Urban Decay can reach more consumers by their customers sharing these pictures and sharing their opinions on the products.