How Social Media is Changing the Fashion Industry | University Work

As the popularity of social media has increased over the past years it is certainly changing the fashion industry and the way in which the fashion industry works. Whether it's Brooklyn Beckham being picked to shoot Burberry's fashion campaign with Burberry openly admitting its not because he is a great photographer its more the fact he has over six million followers on Instagram or models being picked to walk on runway shows due to their social media following. The change in the fashion industry is due to fashion houses realising the influence that social media sites and the blogosphere has on their customers is a far better influence than some traditional marketing techniques.

Brooklyn Beckham/Burberry

Social media's impact on the fashion industry has recently started to affect the way in which brands choose their models for campaigns and run way shows. The demand for 'Insta famous' models is on the rise. By using these social media famous models it gives fashion brands more exposure on different platforms and they could end up reaching more consumers and different target markets. Although Kendall Jenner shot to fame from the programme Keeping Up With The Kardashians she has been named the ultimate "Instagirl" with 85 million of followers it's clear why brands like Victoria's Secret were so excited to have Kendall Jenner walk in their show a few years ago.

Social media is a great for fashion companies to get consumers talking about their products and its also great for for these fashion companies to engage with their potential customers and consumers.