Beauty and Fashion Brands that are using Instagram to their Advantage | University Work

Instagram has become one of the most popular social media platforms out there and I feel like ever business should make sure that they are present on Instagram. It's a great way to interact with consumers and also a great way to build relations with customers. It is also a great way to track your audience and see what your customers really love. This post links to my previous post of Influencer Marketing as more brands are choosing to work with these influencers in order to market their products. Instagram plays a big part in this being one of the main platforms that these influencers use.  Below is some brands that I think are killing it with their Instagram feed and are really using Instagram to their advantage!

MISSGUIDED

Missguided a brand who really to interact with their customer through the use of social media especially Instagram. Missguided are known for reposting customers pictures when using #babesofmissguided hashtag, this is there way of interacting with customers and building relationships. The Missguided Instagram account also likes and comments on their customers pictures a lot which also helps with interaction. From their Instagram they also have a direct link to the products they post this helps their customers quickly find things that they have seen posted on their Instagram. 

Screen shot of Missguided Instagram.

#babesofmissguided screen shot from Instagram.

BENEFIT COSMETICS

Benefit Cosmetics are a getting it spot on when it comes to their Instagram. Benefit Cosmetics have a few different Instagram pages for different countries but I'm focusing on their UK account. The lovely girls at Benefit HQ will go onto Instagram stories or live video and show their followers what they are doing and show them what its like to work at Benefit HQ. This is a way that Benefit are interacting with their customers. Benefit also feature a number of influencers on their Instagram which relates to my previous post of Influencer Marketing. Benefit Cosmetics also like to repost their customers pictures and in the beauty blogger world its a pretty big deal if you've been reposted on Benefits account. Benefit Cosmetics also interact with their customers through Instagram by commenting and liking photos. Benefit are very active on their Instagram account posting serval times throughout the day and also posting on Instagram stories, I can't remember a the last time I went a day without seeing posts from Benefit Cosmetics on my timeline. 

Screenshot of benefitcosmeticsuk on Instagram.

Screenshot of Benefit Cosmetics reposting Instagram Influencer ItsLittleLauren.

ASOS

With over 6 million followers its obvious that ASOS are doing something right when it comes to Instagram. ASOS use Instagram differently to a lot of other brands they have their main account in which they show offers, new collections and lifestyle content. 

Screenshot of ASOS on Instagram.

They also have a 'Seen on Me' page which is dedicated to to sharing pictures of other instagrammers wearing their clothes. User just have to tag ASOS and use the #AsSeenOnMe hashtag and ASOS will share the photo will a code of the item. This is clearly a marketing and selling strategy as it allows their customers to see their clothes on real people and gives them an opportunity to buy what others are wearing. 

Screenshot of ASOS asseenonme Instagram page.

The final way ASOS use Instagram is through partnering with influencers to create sponsored posts, which relates back to my blog post on influencer marketing. ASOS have worked out who is influential in their industry and work along side them to promote their brand.